LaFoo

LaFoo

personal blog about the online world, advertising technology, and web publishing

Publish Like a Gramp

Publish Like a Gramp

Your Grandpa is probably good at lots of things – mine was good at carpentry and gardening – but I’ll bet you 0.0001 Bitcoin that they aren’t good at web publishing. Here are some terms you’ll still hear today from web publishing companies from your Grandpa’s era, and what you should be using...

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The End of AMP

The End of AMP

I am hopeful that 2021 will be the beginning of the end for two of my least favorite things – the pandemic and Accelerated Mobile Pages (AMP). For the past few months, I’ve been focusing on Google’s Page Experience update due to launch in May and what it means for publishers. The largest and most...

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Exclusive Post – Members Only

Exclusive Post – Members Only

Before the pandemic began, I was flying back home from the San Francisco area and while the security lineup at the airport wasn’t horrendously bad, it was a memorable airport visit none-the-less. In the U.S., the Transportation Security Administration (TSA) has a program where travelers can access...

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JavaScript is Driving Your Visitors Crazy

JavaScript is Driving Your Visitors Crazy

The announcement that Google will give websites a ranking boost when they have “passing” core web vital metrics has the publishing world in a frenzy. Google’s search algorithm is more guarded than Colonel Sander’s recipe, so when they provide information on even a single ingredient, we all rush to...

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